Increase Web Site Traffic by Writing Your Own Ezin

Increase Web Site Traffic by Writing Your Own Ezine Article

Copyright 2003 Herman Drost



If you want to increase web site traffic without spending a

dime, then write your own ezine article. It's one of the most

effective web site promotion strategies you could use. It can

even be more effective than paid advertising.



Not convinced?



Well, as you read Part 1 of this article and later Part 2, you

will gain a deeper understanding of why you SHOULD be using

this method to rapidly increase web site traffic.



The first part (Part 1) of this article will give you deeper

insights into the benefits of writing an ezine article.



Part 2 will cover the formula and format you can use to write

your own article as well as provide valuable resources where to

publish your articles for maximum exposure.



7 ways to benefit from writing an ezine article



1. Reach 1000s of targeted prospects by submitting your ezine to

online publishers. Ezine publishers are constantly on the

lookout for articles with good content that will educate their

subscribers.



2. Free advertising - instead of paying hundreds of dollars

placing ads in some of the top ezines, your article is

published free and contains much more valuable content than a

few lines of ad space.



This obviously aids in preselling your product or service to

your customer.



3. Increase link popularity - you can include a link back to

your web site in the article resource box. When web

sites publish your article, you will automatically have your

link placed on their web site.



This saves you time searching for links from other sites to

increase your link popularity in the search engines.



4. Gain immediate high search engine ranking - convert your

article into its own web page on your web site with it's own

set of well placed keywords in the meta tags and throughout the

text.



Upload this new web page to your server. Your web page will be

spidered within a few days or weeks (depending on search engine

spider activity) and already gain high rankings in the search

engines resulting in an instant increase in web site traffic.



5. Improve search engine ranking - getting your article

published by many ezine publishers, will naturally improve your

search engine rankings, because of the many links pointing back

to your own website.



6. Be seen as an expert in your field - writing numerous

articles helps others recognize you as an expert in your

business. Include each new article in your own ezine or

newsletter.



People love originally written articles instead of rehashing

others articles which they may have already read in

other ezines.



This instills confidence and trust within your future customers

making it easier for them to do business with you.



7. Gain references and testimonies - record the places where

your ezine article is published (especially the popular ones

with 1000s of subscribers).



Record testimonies from those folks who give you enthusiastic

feedback from your articles.



Use these references and testimonies in press releases about

your product or service. Include them on your web pages and

public stationary. Your credibility and trust will be greatly

enhanced in the eyes of your potential customers.



Now that I have convinced you of the benefits of writing an

ezine article, be sure to read Part 2 of this article. I will

give you the formula, the format and the resources where to

publish your ezine article so you can drastically increase your

web site traffic.