How to Increase Link Popularity and Improve

How to Increase Link Popularity and Improve

Search Engine Ranking

© 2003 Herman Drost



If you want to improve search engine ranking of your web site,

you need to find a large number of high quality links from other

web sites. These are called inbound links. Gaining links from

high ranking sites that point to yours will increase your link

popularity in the search engines.



The most popular search engine Google, places great significance

on the link popularity of your web site. In fact, you can even

get listed in Google without submitting your site to them, by

getting other sites to link to yours. Finding many high ranking

sites that link to yours, will improve the search engine ranking

of your own web site.

Four effective ways to increase link popularity

1. Get your site listed in the search engine directories - first

submit your site to the human edited directories of ODP (Open

Directory Project - dmoz.org) and Yahoo (yahoo.com). Getting

listed in these directories will give your site a boost in link

popularity and improve search engine ranking in other search

engines.



However, this may take some time.



You can get listed much faster by getting links from niche

specific directories. Find these directories by doing a search

on the major search engines with the primary keywords of your

web site.



2. Provide high quality content - people will naturally link to

your site if you have what they want (i.e. articles, software,

etc). This will save you a lot of time searching for quality

links yourself.



Optimizing your content with well placed keywords, will improve

your search engine ranking dramatically. Search engines love

focused content.



Don't you love it when you immediately find what you are

searching for?



One way of achieving this is by writing and publishing articles.

You can include a link at the end of your article. When your

article gets published, you will automatically have gained a

link to your site.



3. Requesting links from other sites - request links from sites

that ideally have a high search engine ranking. Start by

including a link from your site to theirs. Include a paragraph

describing what your link is about. This helps achieve a greater

number of clickthroughs to your site.



Request that they do the same when linking to your web site. If

you provide this for them (with some of your primary keywords

included of course), and provide quality information, you will

have a greater chance of gaining a high quality link.



4. Write a testimonial - write a favorable review of someone's

product or web site. Include the benefits you received through

visiting their site. If that person wishes to use your testimony

on their site, make sure they include a link back to your web

site.



These are some of the best strategies you should implement to

increase link popularity of your web site. It will improve

search engine ranking and also boost your web site traffic.